A glance at Google’s vast AdMob world from the small aperture


A glance at Google’s vast AdMob world from the small aperture

If you want to sell a product or want to maximize your profit or you want to pull more and more number of users all these is possible through “Advertisement”, it has no boundaries and can seamlessly reach anywhere to anyone around the globe.


Advertisement has covered traditional media like newspapers televisions and in present it has also covered social media platforms like Facebook, Twitter etc.Now the term “Advertisement “ has been redefined as its has made its way in mobile apps.


AdMob by Google has held truly bless for app developers, as it is a dais by Google which provides mobile advertising for mobile apps. In order to make your app a worldwide sensation. To be able to achieve that one requires a concrete media strategy and this strategy can be formed using Admob.



Filling a leaky bucket with more water isn’t going to help you long term, in same way adding new users to an engaging app isn’t a winning strategy , hence need to focus on user engagement.




Apart from that, you don’t need to waste time fixating on broad numbers like downloads only, as these are vanity metrics which wouldn’t really give you the bigger picture. All you require is to dig deeper like find out why users love your app, find out why they are leaving your app.

With the assistance of analytics report top app development companies can decide where to keep their advertisement in their app and how to engage users in their meaningful Ads. And after deciding where to keep Ads developers can use AdMob as mobile advertising platform. So, developers can measure analysis through four types of reports.


First Report: Behavior flow report

This report measures various screens or events that users visit within your app and provides you with a percentage of people who go on to other screens or drop off altogether this report also  reveals what screen users are seeing ,which screens are most popular ,how long users stay on each screen , how they navigate from one screen to next .This information can help in number of ways like if you had a game app that use a diff screen for each level you could track what  percentage of people complete each level, if there's a level that has a massive user drop off that may indicate that it's too hard. Further you may find that the exit rate on game over screen is particularly high this could mean that the image for the text is incentivizing users to play the game again.



Report 2:Crash and exceptions report

In this report data can be broken by OS and device bring so you can evaluate your apps technical performance in different environments.




Report 3:Loyalty report

Shows number of sessions for nth occurrence within your app you'll see the number of first interactions than the no of second, third and so on. This report can help you determine at what point your users drop off , for e.g. report may show that users with fewer than 3 sessions have a lower conversion rates with this information you could go through your app yourself to see if there’s anything within the user experience that hinders engagement past  three sessions .




Report 4:Recency report

Shows how much time has passed between out sessions, this provides a great way to know how many users engage in your app once a month , once a week or even once a day.

These are four core reports that any app development companies should pay major attention to if they want to exhibit Ads through their apps in every Smartphone. Hence Admob and analysis go hand in hand.

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